In the future, Desay SV Europe will focus exclusively on its business with automotive manufacturers. The aftermarket activities shall be sold.
"So far, we have been pursuing two different business activities in Europe," explains Dr. Michael Weber, Managing Director of Desay SV Europe. "On the one hand, the OEM business under the Desay SV brand, i.e. the original equipment of vehicles with sophisticated antenna and electronics solutions. And on the other hand, the non-OEM business under the brand Antennentechnik Bad Blankenburg, i.e. the retrofitting of vehicles, devices and machines with antennas and suitable accessories. In the future, our focus in Europe will be on the fast-growing OEM business. We are convinced that the two areas can develop more successfully separately with a clear strategic focus and reduced complexity."
Desay SV Europe covers three segments as an original equipment manufacturer: antenna solutions (including complex measurement services through its subsidiary ATC), infotainment for the vehicle cabin and driver assistance systems. In these business areas, the company has won more than 20 project orders from renowned OEM customers in the last two years alone, thus securing future sales in the triple-digit million euro range.
A buyer is being sought for the non-OEM business with sales of over €7 million in 2022 and around 50 employees. "In the past 3 years, the non-OEM business has grown strongly by over 40%," said Dr. Michael Weber. "We have identified potential buyers with whom we will hold talks in the coming months. Our non-OEM business stands for the well-known, established Antennentechnik Bad Blankenburg (ATTB) brand, strong technology expertise, a highly committed team and long-standing business relationships." Until a solution is found, business activities in the non-OEM segment will continue as normal. The company expects a successful sale before the end of the year.
The ATTB business specializes in the development, production and distribution of antenna solutions in the mobile and stationary aftermarket. The products in the portfolio, which comprises more than 800 items, are regarded as reliable and high-performance. The main sales market is the DACH region, accounting for 85% of sales. Customers include manufacturers of special vehicles, resellers and wholesalers, value added resellers (VAR) and aftermarket companies.
Antennentechnik Bad Blankenburg GmbH was acquired by Chinese mobility technology supplier Huizhou Desay SV Automotive Co., Ltd. in March 2019 and merged into Desay SV Automotive Europe GmbH, headquartered in Weimar-Legefeld, in November 2020.