Desay SV Showcases Smart Mobility Tech at IAA Mobility 2025
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At the global automotive premier event, the 2025 IAA Mobility in Germany, opening on September 8, Desay SV showcases multiple innovative products and solutions, demonstrating comprehensive technological capabilities in the field of smart vehicles.
The company highlights its robust engineering execution through a full-stack portfolio of intelligent driving, intelligent cabin, and connected services, as well as successful mass-production projects with global customers.
Advancing Smart Mobility: Latest Solutions from Desay SV
Embracing the vision of Smarter Mobility for All, Desay SV showcases a range of innovative products at the event, including the AI Intelligent Cabin Platform G10PH, the body domain controller iBCM 2.0, a 48.2-inch Remote Display, Dual 15.6-inch Ultra-Slim Mini LED Local Dimming Display, a 3D AR-HUD, and full-stack ADAS solutions. This presentation demonstrates to the global automotive industry Desay SV’s leading edge by leveraging continuous iteration to enhance competitiveness and defining next-generation smart mobility solutions through advanced intelligent technologies.
A Smooth Drive: Desay SV ADAS Solution on German Roads
Desay SV demonstrates its full-stack ADAS solution in Europe through the successful operation of a refitted vehicle. The Desay SV team swiftly completes a series of preparation works, including local regulations compliance on both data and algorithm, as well as customized adaptation on ADAS function.
The effort delivers smooth and seamless performance across multiple scenarios, such as connecting highway and urban roads, continuous navigating on/off ramps, and taking turns at intersections without traffic lights.
The company’s full-stack ADAS solution interprets local traffic signage and acts accordingly. The solution also features intelligent speed adaptation configured for local regulations on specific road sections.
Furthermore, the algorithms that recognize and react to priority lanes have been tailored to various scenarios to ensure full compliance with local traffic laws. These efforts have earned strong recognition from customers.
Shaping Together: Perspectives from Desay SV
Driven by its dedication to openness, Desay SV actively fosters collaborative innovation with partners to build an open, mutually beneficial industrial ecosystem. At IAA Mobility 2025, the company’s executives will take part in various industry forums, where they will share valuable insights and expertise with partners throughout the sector.
He Zhiliang, Executive Vice President and General Manager of the Intelligent Cabin Business Unit at Desay SV, will share Desay SV's perspectives on industry transformation at the upcoming 2025 World New Energy Vehicle Congress (WNEVC) co-hosted by the China-SAE and the VDA.
Yang Yong, the Executive Vice President and General Manager of Desay SV Europe, will participate in a panel discussion at the IAA Conference, which is being hosted by IBM. During this session, he will share insights and engage in dialogue with European industry partners regarding global market trends.
In recent years, Desay SV has consistently strengthened its localized service capabilities in Europe, underpinned by the regional concept of “In Europe, with Europe, for All.” The company now operates one R&D center, three manufacturing factories, and multiple business development centers across Germany, France, Spain, Sweden, and the Czechia.
At the same time, Desay SV works with local partners to foster a collaborative ecosystem across the supply chain. Through innovative collaboration models, the company continues to enhance both technology innovation and service efficiency, committed to delivering safe and enjoyable mobility experiences for European customers.
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